Beware the Rays of Imitation – Virality Review

There’s a nicely balanced, detailed and mostly favourable review of Virality by Claire Barber in Reviews in Cultural Theory this month.

Some of the remarks concerning the neuroscientific viewpoint, an example of virality briefly introduced in the latter part of the book, are very pertinent and will be addressed in far more depth in my next book on neuroculture. I’m busy writing that right now… More to follow!

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