It’s an interview with the very talented Jernej Markelj based at Cardiff University. Our discussion addresses viruses and modes of contagion but also the ‘dark refrain’ of far-right populism and social media. Much more than the current state of emergency due to COVID-19, the conversation addresses the political and relational conditions of contagion in general.
Affect & Social Media#4.5 and The Sensorium Art Show
MediaVirality and the Lockdown Aesthetic
The organisers present a somewhat profound seque between A&SM#4 and A&SM#4.5
Mikey B Georgeson’s Kindness is a Virus
A full programme of links to pre-recorded videos, short position papers, artworks, performances, presentations, book launches, and online discussion groups, and so on… will be released throughout a two-day period from 16th to 17th July 2020.
Affect & Social Media#4.5 and Sensorium Art Show present: MediaVirality and the Lockdown Aesthetic
Call for papers, performances and artworks
DEADLINE EXTENDED TO June 12th 2020 250-word proposal emailed to t.d.sampson@uel.ac.uk
A full programme of links to pre-recorded videos, short position papers, artworks, performances, presentations, book launches, and online discussion groups, and so on… will be released throughout a two-day period in mid-July (tbc).
Before Covid-19, the concept of universal virality cut a hitherto marginal figure in media theory. References to contagion, immunology, epidemiology and viral networks were of ancillary concern. After all, media and communication studies were supposed to be about establishing connection; not the opposite of it! Viral metaphors referred to trivial contagions of fads, crazes and marketing hype. Some media theorists optimistically translated these metaphors into the media viruses and spreadable media of participatory culture. However, now, all of a sudden, unpredictably, and rather shockingly, viral media stands at the centre of contemporary issues both materially, economically, and socially. In the wake of global uncertainty and anxiety caused by the uncontainable spread of Covid-19, there has been an abrupt move to the viral – from the margin to the middle.
Covid-19 draws urgent attention to the workings of a viral logics that criss-crosses from biological to cultural, technological and economic contexts. Virality is a techno-social condition of proximity and distance, accident and security, communication and communication breakdown. Indeed, it is in the current context that our understanding of the movement of people and messages is framed by the logics of quarantine and confinement, security and prevention.
Virality automates affective reactions and imitative behaviours that relate to different visceral registers of experience compared to those assumed to inform the logic of the market. Which is to say, the mainstream cognitive models that are supposed to support the failing economic model of rational choice (if indeed anyone really ever believed in Homo Economicus) are replaced by seemingly irrational and uncontrollable financial contagion.
Recent outbreaks of panic buying of toilet roll and paracetamol, some of which have been sparked by the global spread of Instagram images of empty supermarket shelves, are spreading alongside scenes of isolated Italians, impulsively bursting into songs of solidarity and support from their balconies. All of these are bizarre contagions because, it would seem, they are interwoven with contagions of psychological fear, anxiety, conspiracy and further financial turmoil; all triggered by the indeterminate spread of Covid-19. Virality is resolutely non-metaphorical.
To think these contagions through is, for a number of reasons, a difficult task. We are after all dealing with an ecology of technological, biological, and affective realities moving about in strange feedback loops. Future predictions are taking place against a backdrop of contested epidemiological models, reliant on, for example, the uncertain thresholds of herd immunity or total social lockdown. Certainly, following a sustained period of comparatively stable risk assessment, mostly based on known knowns and known unknowns, we have just entered a vital, possibly game changing phase in which unknown unknowns will prescribe the near future.
We welcome suggestions inspired by, but certainly not limited to this list of topics
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Data Streams is a digital film collaboration between Mikey Georgeson, film-maker Cameron Poole and performed by the band David Devant and his Spirit Wife. The work is a speculation in transmitting art’s more-than registers outside of conceptualised models. Check out everything you need to know about A&SM#5, including the cfp for the conference and art show
WAK
VIRALITY 