This is an archive of research by Tony D. Sampson (academic, author and editor). His publications include The Spam Book, coedited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, 2017) and Affect and Social Media: Emotion, Mediation, Anxiety and Contagion, coedited with Darren Ellis and Stephen Maddison (Rowman and Littlefield, 2018). His latest book – A Sleepwalker’s Guide to Social Media – was published by Polity in 2020. He is currently working on a third book for the University of Minnesota Press, titled, The Struggle for [User] Experience: Birth, School, Work, Death.
Tony was the host and organiser of the Affect and Social Media conferences and a co-founder of the public engagement initiative the Cultural Engine Research Group. His current research activities and work as a reader in digital communication can be seen at the University of Essex in the UK.
Tony is a critical theorist with an interest in digital communication, digital cultures, experience design, user experience, neurocultures (neuromarketing, neuroeconomics and neuroaesthetics), affect theory, virality, marketing power, network cultures, human computer interaction (HCI), digital activism and neuroculture
Book published June 2020
Speaking at Transmediale in 2019: Photo: Adam Berry, transmediale, CC BY NC-SA 4.0