A Sleepwalker’s Guide to Social Media is now in production with Polity, due July 2020

A Sleepwalker’s Guide to Social Media

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A Sleepwalker’s Guide to Social Media is now in production with Polity. It will be published in the UK in early July 2020 and in the US in August.

Below is the blurb, contents and a collection of wonderful matter-flow illustrations and diagrams the artist Mikey B Georgeson produced for the book and our related collaboration at the Society for the Study of Affect Summer School in Lancaster PA this year. They will become part of an exhibit planned to coincide with the book’s launch in the summer.

The Blurb for A Sleepwalker’s Guide to Social Media

Positing online users as ‘sleepwalkers’, Tony Sampson offers an original and compelling approach for understanding how social media platforms produce subjectivities.

Drawing on a wide range of theorists, including A.N. Whitehead and Gabriel Tarde, he provides tools to track his sleepwalker through the ‘dark refrain of social media’: a refrain that spreads through viral platform architectures with a staccato-like repetition of shock events, rumours, conspiracy, misinformation, big lies, search engine weaponization, data voids, populist strongmen, immune system failures, and far-right hate speech. Sampson’s sleepwalker is not a pre-programmed smartphone junkie, but a conceptual personae intended to dodge capture by data doubles and lookalikes. Sleepwalkers are neither asleep nor wide awake; they are a liminal experimentation in collective mimicry and self-other relationality. Their purpose is to stir up a new kind of community that emerges from the potentialities of revolutionary contagion.

At a time in which social media is influencing more people than ever, A Sleepwalker’s Guide to Social Media is an important reference for students and scholars of media theory, digital media and social media.

Contents

Acknowledgements

Intro

1        Feeling Facts and Fakes

2        On the Viral Spectra of Somnambulism

Coda    Christchurch; El Paso

3        The Virality of Experience Capitalism

Segue    A Dark [Viral] Refrain

4        Immunity, Community and Contagion

5         Deeper Entanglements

Outro    Disrupting the Dark Refrain

Notes

Index

Illustrations and Diagrams

 

 

About Virality

Tony D. Sampson is Reader in Digital Culture and Communications at the University of East London. He has a PhD in social-cultural-digital contagion theory from the Sociology Department at the University of Essex. He is a former art student who re-entered higher education in the UK as a mature student in the mid-1990s after a long stint as a gigging musician. His career in education has moved through various disciplines and departments, including a maths and computing faculty, sociology department and school of digital media and design His publications include The Spam Book, coedited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, 2016), Affect and Social Media (Rowman and Littlefield, July 2018) and The Sleepwalker's Guide to Social Media (due 2020 with Polity Press). Tony is the organizer and host of the Affect and Social Media conferences in the UK (see archive on this blog). As a co-founder and co-director of the public engagement initiatives, Club Critical Theory (CCT) and the Cultural Engine Research Group (CERG), Tony has been project lead on a number of funded projects that bring impactful critical theories into the community and local political sphere to approach. These activities have included large conferences, symposia and informal lectures/workshops in pubs and community centres, co-organized with community groups and local authorities. Tony occasionally blogs at: https://viralcontagion.wordpress.com/ Full academic profile: https://www.uel.ac.uk/Staff/s/tony-sampson
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