Two very interesting closing comments at the end of the Cambridge Analytica whistleblower Christopher Wylie’s appearance before the digital, culture, media and sport committee in the House of Commons.
- People in charge of investigating and regulating data need to understand how relational databases, machine leaning etc. work. At present, they don’t! (Christopher Wylie)
- There’s been too much focus on the individual level of psychological profiling. It’s not about using psychographics to influence how individuals vote, it’s about a “collective effect,” like the spreading of rumours. They are easier to generate. The impulse to share information. Only Facebook can look into that! But they seem to have a blind spot on it (Paul-Olivier Dehaye).