Damasio does neuromarketing…

This post isn’t intended as a plug for the Neuromarketing World Forum 2014 in New York. Readers familiar with this blog might however be interested in the list of speakers, most notably the keynote, Antonio Damasio, appearing with other neuroscience and psychology experts, alongside marketing, banking and sales people.

The Speakers of the Neuromarketing World Forum 2014:

Antonio Damasio – University of Southern California

Antonio Damasio is a Professor of Neuroscience at the University of Southern California where he also heads the Brain and Creativity Institute. He is the author of several books describing his scientific thinking. As a leading neuroscientist, Damasio has dared to speculate on neurobiological data, and has offered a theory about the relationship between human emotions, human rationality, and the underlying biology. Read More »

Carl D. Marci – Innerscope Research

Dr. Carl D. Marci is co-founder, Chairman and Chief Science Officer Chief Science Officer of Innerscope Research. Dr. Marci is on faculty at Harvard Medical School and is both the former Director of Social Neuroscience at the Massachusetts General Hospital and a past Visiting Lecturer at the Massachusetts Institute of Technology Program in Media Arts & Sciences. Read More »

Horst Stipp – ARF (Advertising Research Foundation)

After a long career in the Research department of NBC Universal in New York, Horst Stipp joined The Advertising Research Foundation as EVP Global Business Strategy in January 2011. He is now EVP, Global and Ad Effectiveness in the ARF’s Research & Innovation group. Read More »

Read Montague – Human Neuroimaging Laboratory, Virginia Tech Carilion Research Institute

Read Montague is a Professor, Virginia Tech Carilion Research Institute and the Director, Human Neuroimaging Laboratory, Virginia Tech Carilion Research Institute and author of the book Your Brain Is (Almost) Perfect: How We Make Decisions Read More »

Ale Smidts – Rotterdam School of Management, Erasmus University

Ale Smidts is a professor of marketing research and chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM). He is director of RSM’s Erasmus Center for Neuroeconomics and the former dean of RSM Reserach (2004-2011). His current research focus is decision neuroscience and neuromarketing, including the neural processes underlying consumer decision making and social influence. Read More »

Andrew Baron – University of British Columbia

Dr. Baron is an assistant professor of psychology at the University of British Columbia and an affiliate at the National Core for Neuroethics at UBC. He received his AM and PhD in Psychology from Harvard University and was recently chosen as a 2013-2014 Rising Star in the field by the Association for Psychological Science for his experimental work. Read More »

Angelika Dimoka – Temple University

Angelika Dimoka is an Associate Professor and joined the Temple faculty in 2008 with a dual appointment in Business and Engineering. Dimoka earned her PhD degree in Biomedical Engineering with emphasis in Neuroscience from the University of Southern California and engages in cutting-edge research on Decision Neuroscience. Read More »

Abigail Rendin – Olson Zaltman Associates

Abigail seeks, cultivates and applies innovative research methodologies that leverage how the mind works to develop insights for clients. She has helped Fortune 500 companies including Kimberly-Clark, Chase, YUM!, SAB Miller, Pfizer and Microsoft to identify and translate deep actionable insights into profitable positioning, branding, communication and innovation strategies. Read More »

Bernd Weber – Centre for Economics and Neuroscience, University of Bonn

Dr. Weber is a professor of cognitive neuroscience and neuroimaging at the University of Bonn and one of the directors of the Center for Economics and Neuroscience. Since 2011 he has been serving as editor-in-chief – together with Daniel Houser from George Mason University in DC, USA – of the Journal of Neuroscience, Psychology and Economics, the only journal specifically devoted to the field of neuroeconomics. Read More »

Caroline Winnett – BrandNeuro

Caroline is an entrepreneur with deep experience in neuromarketing, branding, and startup launch and strategy. Caroline co-founded the pioneer company in the neuromarketing industry, NeuroFocus, which was acquired by Nielsen in 2011. She is currently on the Advisory Board for five startups in Silicon Valley. Read More »

Chip Walker – Young & Rubicam

Chip Walker is a brand, business and cultural strategist who has spent his career at some of Madison Avenue’s legendary agencies. He’s led the strategy function at brand agencies (BBDO, Y&R), a marketing services agency (Wunderman) and at a digital/social agency (StrawberryFrog), giving him a truly multi-disciplinary perspective. Read More »

Christophe Morin – SalesBrain

Christophe Morin is the CEO at SalesBrain, a neuromarketing agency created in 2002 with several offices in the USA and full service offices in Italy, France, UK and Spain. With over 30 years of consumer research experience, Christophe’s passion has always been to understand and predict consumer behavior. Read More »

Daniel B. Yarosh – Estee Lauder Companies

Daniel B. Yarosh, PhD, is Senior Vice President, Basic Science Research, and is responsible for the worldwide basic research of the Estee Lauder Companies. He supervises labs focused on biology, biochemistry, botanicals, physics, optics, imaging, skin physiology and clinical testing in 5 global sites. Read More »

Elissa Moses – Ipsos

Elissa Moses is Executive Vice President, Neuromarketing and Emotion at IPSOS, one of the top three largest global market research companies. There she enjoys an agnostic role as innovator and provider of NeuroMetrics to better understand consumer emotion and behavior. Read More »

Graham Page – Millward Brown

Graham is Executive Vice President, Consumer Neuroscience, at Millward Brown. Graham pioneered the integration of biometric and behavioral measures to mainstream brand and advertising research. In 2010 he founded the company’s Consumer Neuroscience Practice, a business tasked with the integration of methods and findings from cognitive science into Millward Brown’s global offer. Read More »

Kyle Nel – Lowe’s Home Improvement

Kyle Nel is the Director of Lowe’s Innovation Labs. Kyle brings to Lowe’s experience in shopper insights, having come from Walmart’s Global Insights group. He also has a strong background in media and advertising after serving as research director for Clear Channel Radio. Read More »

Leon Zurawicki – Department of Management and Marketing at the University of Massachusetts-Boston

Leon Zurawicki is Professor, Department of Management and Marketing at the University of Massachusetts-Boston. His main areas of research center on the application of neuroscience to the study of consumer behavior. Read More »

Martin de Munnik – Neurensics

Martin de Munnik has a background as VP and CEO of several of the finest Dutch advertising agencies and a recent job as Managing Partner in Neurensics. His education and experience as marketeer makes him the logical ‘other half’ of a neuromarketing association. Presently, his tasks include all commercial activities such as sales, marketing and communication of the neuromarketing agency Neurensics. Read More »

Mathieu Bertin – Synergy Marketing, Inc.

Mathieu Bertin is a senior researcher and marketing consultant at Synergy Marketing, Japan. He holds a master in artificial intelligence and a Ph.D. in neuroscience from the UPMC University in Paris. His work focuses on exploring the applications of cutting-edge technologies, including brain science, advanced analytics and psychographics based modeling, to the field of marketing. Read More »

Mihkel Jäätma – Realeyes

Mihkel is the CEO of Realeyes. Since co-founding Realeyes during his MBA studies at Oxford University, Mihkel secured multi-million global partnerships with the most demanding clients in marketing and built Realeyes into technology leader in webcam-based emotion measurement. Read More »

Peter Leimbach – FOX Sports

Peter Leimbach was appointed Vice President of Sales Research with FOX Sports in November of 2012. He provides the FOX Sportsad sales team with research that offers strategic insight into sports fans’ television viewing habits and consumer behavior for key properties including the NFL, MLB, NASCAR, college football and basketball, UFC and soccer. Read More »

Phil Barden – Decode Marketing Ltd

After 16 years with Unilever he worked at Diageo and T-Mobile. As Brand VP, responsible for T-Mobile’s re-positioning and development around Europe, he became a client of Decode Marketing consultancy and first encountered ‘decision science‘. This epiphanal moment led him to set up Decode Marketing in the UK. Read More »

Pranav Yadav – Neuro-Insight, Inc.

Pranav Yadav, CEO of Neuro-Insight U.S., is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between product, communication, context and consumer. Read More »

Rafal Ohme – NEUROHM

Rafał Ohme is a professor of psychology, expert in persuasion and unconscious processes. In 1995-1996 he held the Fulbright Scholarship at Kellogg School of Management where he learned advertising. From 1996 on he visited Department of Psychology at Stanford University, and researched unconscious processing and emotions. Read More »

Rana el Kaliouby – Affectiva

Rana el Kaliouby is the Chief Science Officer and Co-founder of Affectiva, the global leader in emotion measurement technology. While working as a research scientist at the Massachusetts Institute of Technology (MIT) she invented the award-winning video-based facial expression recognition technology, today known as Affdex. Read More »

Richard Silberstein – Neuro-Insight

Professor Silberstein has over 30 years of neuroscience research experience and is the originator of SST brain imaging technology. He is President of the Neuromarketing Science and Business Association and Chairman of Neuro-Insight Pty Ltd. Read More »

Russell Winer – Stern School of Business, New York University

Russell S. Winer is the William Joyce Professor and Chair of the Department of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. Read More »

Samira Khamlichi – Wafacash

Samira Khamlichi is since 2006 to date, General Manager of Wafacash, subsidiary of Attijariwafa bank, First Financial and Bank Group in North Africa. Before joining Attijariwafa bank, Samira Khamlichi was Marketing and Communication Director and also Business Development Director in Credit du Maroc. Read More »

Steve Genco – Intuitive Consumer Insights LLC

Steve Genco is a leading neuromarketing writer, speaker, and consultant. He is co-author of Neuromarketing for Dummies (Wiley, 2013), a comprehensive overview of neuromarketing science, applications, methodologies, and ethics. Read More »

Stephanie Fried – Discovery Communications

Stephanie Fried is Vice President, Digital Insights & Marketing within Discovery Communications’ Digital Media group. In this capacity Fried oversees the development of data-driven strategies to grow and optimize Discovery’s digital properties. Fried’s team also supports Discovery’s advertiser partners, providing cross-platform insights and innovations in campaign measurement. Read More »

Steven Sands – Sands Research

Dr. Sands is the Chairman, Co-Founder and Chief Science Officer for Sands Research Inc.Through his research, SRI has become a recognized pioneer and leader in the application of neuroscience in the field of market research. Read More »

Thomas Ramsøy – Copenhagen Business School, Neurons Inc.

Thomas Ramsøy is considered of the leading experts on neuromarketing and consumer neuroscience, and he is an innovator by heart. With training in both economics and neuropsychology, he holds a PhD in neurobiology from the University of Copenhagen. He currently leads the Center for Decision Neuroscience at the Copenhagen Business School. Ramsøy is also the founder and CEO of Neurons Inc. Read More »

Tomasz Marszałł – PKO Bank Polski

Tomasz Marszałł is Chief Marketing Officer in PKO Bank Polski (biggest bank in Poland) since 2010. He took up the challenge of refreshing the Bank’s image. He is the winner of the Grand Prix prize in the Marketing Executives Competition 2011, which is granted yearly on Mediarun Festival to the most innovative and creative marketing manager in the Polish market. Read More »

Gemma Calvert – Neurosence

Gemma Calvert is the Founder of Neurosense Limited, one of the world’s longest established Applied Neuroscience and Neuromarketing companies, and visiting professor at the Nanyang Business School, NTU, Singapore and Fellow of the Institute on Asian Consumer Insight. Her research expertise spans the fields of consumer neuroscience, functional human brain imaging and behavioural psychology. Read More »

Mirjam Broekhoff – Neuromarketing Theory & Practice

Mirjam Broekhoff is the Editor-in-Chief of Neuromarketing Theory & Practice, Neuromarketing Science & Business Administration’s magazine. Read More »

Carla Nagel – Neuromarketing Science & Business Association

Carla Nagel is an enthousiastic and strategic organizer and manager. As a founder and director of the Neuromarketing Science & Business Association she stands for an open debate about the field of neuromarketing as well as sharing knowledge around the globe. Together with an elected board of directors and enthousiastic team of specialists she is motivated to push the field of neuromarketing to a higher level of professionalism. Read More »

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