Talk just confirmed at Bochumer Kolloquium Medienwissenschaft (BKM) on 03/12/2013.
Tony D. Sampson | School of Arts and Digital Industries, University of East London
Noncognitive Capitalism in Times of Neuroculture
In this talk I will expand on the idea of noncognitive capitalism briefly introduced in my book Virality (Minnesota, 2012). There I attempted to grasp some of the conditions of network capitalism through a “resuscitation” of Gabriel Tarde’s imitation thesis. In short, Tarde was fascinated by the brain sciences of his day, and as such, he theorized base social relation (repetition-imitation) as “unconscious associations”, or in other words, social networks of mostly hypnotized brain cells. Here I will rethink what we might now call neuroculture and ask to what extent avenues of current brain science are coming together with capitalist enterprise to shape contemporary social relationality.
I will contend that the looming shadow of neuroculture provokes a series of questions. The first (what can be done to a brain?) explores the interwoveness of often conflicting cognitive and behavioural neuroscientific research, the attention economy and work in the digital industries. The second (what can a brain do?) asks if a brain can be liberated from the objectifying forces of neuroculture. And finally (what is it that thinks?) struggles to look beyond the objectified brain to nomadic assemblages of sense making.