Remodelling Communication by Gary Genosko

As prelude to Virality there are some very interesting references to an early take on the scrambling of the Shannon and Weaver communication model I wrote about back in 2006. Genosko’s book is a much better read though. Finding a way to slot my rhizome model into a fascinating account of the development of communication models. I have just received a hardback copy from Toronto Press. It must be out soon. A really good read!

Here’s the blurb.

Remodelling Communication

Covering major developments from post-war cybernetics and telegraphy to the Internet and our networked society, Remodelling Communication explores the critical literature from across disciplines and eras on the models used for studying communications and culture. Proceeding model-by-model, Genosko provides detailed explanations of mathematical, semiotic, and reception theory’s encoding/decoding models, as well as Baudrillard’s critique of models and general models that bring together a variety of disciplinary perspectives. Providing a dynamic, forward-looking reorientation towards a new universe of reference, Remodelling Communication makes a significant, productive contribution to communication theory.

Gary Genosko is Canada Research Chair in Technoculture and a professor in the Department of Sociology atLakeheadUniversity.

Here’s the model, which, as Genosko points out, was inspired by Sylvano Bussotti’s rhizomatic score featured in Deleuze and Guattari’s Thousand Plateaus.

SeeSenders, Receivers and Deceivers: How Liar Codes Put Noise Back on the Diagram of Transmission” (some problems with this link. Also published here, but again some problems here too! – need to explore what is happenning at VX Heaven!)

About Virality

Tony D. Sampson is Reader in Digital Culture and Communications at the University of East London. He has a PhD in social-cultural-digital contagion theory from the Sociology Department at the University of Essex. He is a former art student who re-entered higher education in the UK as a mature student in the mid-1990s after a long stint as a gigging musician. His career in education has moved through various disciplines and departments, including a maths and computing faculty, sociology department and school of digital media and design His publications include The Spam Book, coedited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, 2016), Affect and Social Media (Rowman and Littlefield, July 2018) and The Sleepwalker's Guide to Social Media (due 2020 with Polity Press). Tony is the organizer and host of the Affect and Social Media conferences in the UK (see archive on this blog). As a co-founder and co-director of the public engagement initiatives, Club Critical Theory (CCT) and the Cultural Engine Research Group (CERG), Tony has been project lead on a number of funded projects that bring impactful critical theories into the community and local political sphere to approach. These activities have included large conferences, symposia and informal lectures/workshops in pubs and community centres, co-organized with community groups and local authorities. Tony occasionally blogs at: https://viralcontagion.wordpress.com/ Full academic profile: https://www.uel.ac.uk/Staff/s/tony-sampson
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