Welcome to Virality
Dr. Tony D. Sampson’s Research Blog
(see Tony’s official research page)
Tony D Sampson is a critical theorist with an interest in philosophies of media technology, digital cultures, experience design, neurocultures and affect theory. His publications include The Spam Book, coedited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, 2017) and Affect and Social Media: Emotion, Mediation, Anxiety and Contagion, coedited with Darren Ellis and Stephen Maddison (Rowman and Littlefield, 2018). His next book – A Sleepwalker’s Guide to Social Media – will be published by Polity in 2020.
Tony is the host and organiser of the Affect and Social Media conferences in east London and a co-founder of the public engagement initiative the Cultural Engine Research Group. He currently works as a reader in digital media cultures and communication at the University of East London in the UK.
Current research explores a wide range of digital media culture related interests grasped through an events (process), assemblage and affect theory frame. This work is focused on social media platforms, virality (socio-digital contagion), marketing power, network cultures, pass-on-power, “fake” news, data voids, the convergence between experience (UX) design and marketing, critical human computer interaction (cHCI), digital activism and neuroculture (e.g. neuromarketing, neuroeconomics and neuroaesthetics).