Welcome to Virality, Dr. Tony D. Sampson’s research blog.
Hi, I’m a critical theorist and philosopher of media technology, working as a reader in digital media cultures and communication at the University of East London. My publications include The Spam Book, coedited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, Dec 2016) and Affect and Social Media: Emotion, Mediation, Anxiety and Contagion, coedited with Darren Ellis and Stephen Maddison (Rowman and Littlefield, 2018).
At the moment I’m working on a book provisionally titled A Sleepwalker’s Guide to Social Media (under contract with Polity Press, due 2020).
I’m also the host and organiser of the annual Affect and Social Media conferences in east London. And a co-founder of the public engagement initiatives the Cultural Engine Research Group at UEL and Club Critical Theory (based in Southend, Essex). I was Director of the EmotionUX Lab at UEL.
My current research explores a wide range of digital media culture related interests grasped through an events (process), assemblage and affect theory frame. My work is focused on social media platforms, virality (socio-digital contagion), marketing power, network cultures, pass-on-power, “fake” news, the convergence between experience (UX) design and marketing, critical human computer interaction (cHCI), digital activism and neuroculture (e.g. neuromarketing, neuroeconomics and neuroaesthetics).