Welcome to Virality
Dr. Tony D. Sampson’s Research Blog
Tony D. Sampson is an academic, author and editor. His publications include The Spam Book, coedited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, 2017) and Affect and Social Media: Emotion, Mediation, Anxiety and Contagion, coedited with Darren Ellis and Stephen Maddison (Rowman and Littlefield, 2018). His new book – A Sleepwalker’s Guide to Social Media – was published by Polity in 2020.
Tony is the host and organiser of the Affect and Social Media conferences in east London and a co-founder of the public engagement initiative the Cultural Engine Research Group. He currently works as a reader in digital media cultures and communication at the University of East London in the UK where he also leads the MA Media and Communication Industries and supervises PhDs and Prof Docs in Fine Art.
Tony is a critical theorist with an interest in philosophies of media technology, digital cultures, experience design, neurocultures and affect theory. Current research explores a wide range of digital media culture related interests grasped through an events (process), assemblage and affect theory frame. These interests are focused on social media platforms, virality (socio-digital contagion), marketing power, network cultures, pass-on-power, “fake” news, data voids, the convergence between experience (UX) design and marketing, critical human computer interaction (cHCI), digital activism and neuroculture (e.g. neuromarketing, neuroeconomics and neuroaesthetics).