Welcome to Virality, Dr. Tony D. Sampson’s research blog.
Tony is a critical theorist with an interest in philosophies of media technology and neurocultures. His publications include The Spam Book, coedited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, 2017) and Affect and Social Media: Emotion, Mediation, Anxiety and Contagion, coedited with Darren Ellis and Stephen Maddison (Rowman and Littlefield, 2018). His next book – A Sleepwalker’s Guide to Social Media – will be published by Polity Press in 2020.
Tony is the host and organiser of the Affect and Social Media conferences in east London and a co-founder of the public engagement initiative the Cultural Engine Research Group. He currently works as a reader in digital media cultures and communication at the University of East London in the UK.
Current research explores a wide range of digital media culture related interests grasped through an events (process), assemblage and affect theory frame. This work is focused on social media platforms, virality (socio-digital contagion), marketing power, network cultures, pass-on-power, “fake” news, data voids, the convergence between experience (UX) design and marketing, critical human computer interaction (cHCI), digital activism and neuroculture (e.g. neuromarketing, neuroeconomics and neuroaesthetics).