Virality is Dr. Tony D. Sampson’s research blog.
Tony is a critical theorist and philosopher of media technology. He currently works as a reader in digital media cultures and communication at the University of East London. His publications include The Spam Book, coedited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, Dec 2016) and Affect and Social Media: Emotion, Mediation, Anxiety and Contagion, coedited with Darren Ellis and Stephen Maddison (Rowman and Littlefield, 2018).
Tony hosts the Affect and Social Media conferences in East London.
He is a co-founder of the public engagement initiatives the Cultural Engine Research Group at UEL and Club Critical Theory (based in Southend, Essex). He was Director of the EmotionUX Lab at UEL.
Current research explores a wide range of digital media culture related interests, specializing in social media, virality (socio-digital contagion), marketing power, network cultures, pass-on-power, the convergence between experience (UX) design and marketing, assemblage and affect theory, critical human computer interaction (cHCI), digital activism and neuroculture (e.g. neuromarketing, neuroeconomics and neuroaesthetics). Tony has published his work internationally in peer reviewed academic books and journals. He has also appeared as a keynote, plenary speaker, invited guest and presenter at international scholarly events.