Affect and Social Media Symposium#2 (23rd Mar) Registration open!

Registration is now open for the Affect and Social Media Symposium#2 (2016)

Following on from the success of last year’s Affect and Social Media Symposium at UEL, the emotionUX lab in the School of Arts and Digital Industries (in collaboration with Cass School of Education and Communities) invite you to register for a second symposium continuing to explore the relation between social media, affect, feelings and emotions.

Due to a wonderful response to the call for presentations this year’s event will be much bigger. It takes place at UEL’s Docklands campus (registration starts at 9am in room EB: G. 06) on Wednesday 23rd March. The programme runs throughout the day and culminates at 6-8pm with an art Sensorium – washed down with drinks and nibbles.

This year the A&SM symposium brings together an international cast of speakers from across disciplinary boundaries. The programme (to be confirmed in full in early February) includes cross-disciplinary panel sessions grasping affect and social media through the lenses of digital emotion, individuation, experience, emoticons, new materialisms, selfies, relfies, biofeedback, feminist activism, media panic, anxiety, therapy, learning, and affective circuits, geographies, new connectivities and contagions.

The event will also feature a collaborative art ‘experience’ – Sensorium featuring the work of John Wild, Marie Brenneis, Mikey B Georgeson, Sally Labern and Dean Todd.

Please note that due to limited space all attendees will need to confirm their place at the symposium by initially registering online (see link below) before signing in on the day. We recommend early registration to guarantee a place at this popular event.

External (waged): £5

External (unwaged, student): £3

Presenters, UEL staff, students, alumni and nonhumans: Free

Register online here: http://www.uel.ac.uk/Events/2016/3/Affect-and-Social-Media-Symposium-2


Affect and Social Media Symposium #2 – cfp

Affect and Social Media Symposium #2 – cfp

Wednesday 23rd March 2016


University of East London, Docklands Campus, Room EB. G.06

Call for 15min Presentations/Position Papers

Following on from the success of last year’s Affect and Social Media research symposium, the emotionUX lab in the School of Arts and Digital Industries at UEL, and in collaboration this year with Cass School of Education and Communities at UEL, will be hosting a second event continuing to explore the relation between social media, affect, feelings and emotions.

Numerous studies from various fields have described interactions with social media in terms of emotional, affective and feely experiences. It is claimed that habitual access to Facebook can have a negative impact on mood and subjective well-being (Kross et al, 2013). Likewise, emotional states experienced on social media can be transferred to others through emotional contagion, ‘leading people to experience the same emotions without their awareness’ (Kramer, 2014). Similarly, positive emotions, like joy, are regarded as more likely to spread than negative ones (Berger and Milkman, 2010).

This year’s call for 15min presentations/position papers asks contributors to explore emotional, affective and feely experiences with social media. More specifically, we ask contributors to investigate how social media ‘work[s] in concert with bodies in the production of emotional and affective activity’ (Ellis and Tucker, 2015: 177).

We welcome proposals on a wide variety of themes that cross disciplinary boundaries. For example…

Addiction and social media

Affective contagion

Affect theory relating to social media

Care, emotions and social media

Methodologies relating to emotion, affect and social media

Consumption, emotions and affect on social media

Education, emotions and social media

Emotional and affective contagions

Emotional social media design (theory and practice)

Ethical considerations

Felt experiences on social media

Social gaming and emotions

HCI and emotion

Learning, emotion and social media

Marketing, emotion and social media

Networked emotions

Online emotional ethnographies

Pervasive computing and emotion

Emotions and privacy

Emotions and security

Sharing emotions

Emotions and trust

The politics of emotional user experiences

Please send a title, brief outline (100words) and institutional affiliation to t.d.sampson@uel.ac.uk and E.Theodotou@uel.ac.uk

Activities Deadlines
Abstract Submission 15th December 2015
Acceptance notification 15th January 2016
Registration for presenters Details to follow
Registration for all participants Details to follow


Fees and registration

(Refreshments, after symposium drinks and nibbles and attendance certificate included in all registration types)

Type Fee
Presenters Free
UEL students/academics Free
External students £3
External academics/participants £5

Please keep an eye out for follow up emails regarding registration

Updates will also appear on the Virality blog and EmotionUX news page






Affect Theory: Worldings/Tensions/Futures

Looking forward to presenting a paper on a panel about affective capitalism in the US in mid Oct at this huge Affect Theory conference (Millersville University’s Ware Center, Lancaster PA).  The programme looks incredibly hectic – not sure when I’ll be able to fit my jet lag into the schedule – but some really interesting panels and keynotes, including Jeremy Gilbert who did a recent CCT talk for us here in Southend.

Anyhow, here’s my abstract.

Various Joyful Encounters with the Dystopias of Affective Capitalism

Tony D. Sampson, (University of East London)

This paper contends that power relations in affective capitalism are just as likely to be felt in various joyful encounters as they are in atmospheres of post 9/11 fear and securitization. Moreover, rather than grasping these encounters as an ideological trick – an illusion working on cognitive belief systems – they are conceived of as a radical relationality (Protevi, 2010) established between a desiring brain-becomingsubject and contagious sensory environments populations become politically situated in.  A trajectory of the joyful encounter is traced from its origins in early twentieth century fascism (in particular the Nazi’s realization of strength through joy) to more recent Huxleyesque endeavours by marketers to manipulate mass emotional contagions on social media. Indeed, the historical presence of repressive political affect in these examples of crowds and mediated publics prompts two neurologically oriented questions. The first concerns what can be done to a brain so that it can be unwittingly repressed by joyful encounters. The second concerns what can a brain do so that it can potentially be freed from what Malabou (2009) sees as its coincidence with capitalism. The paper concludes with the concept of the assemblage brain. Unlike a sense of self located inside the synapse or a phenomenologically situated Being in the world, brains are grasped as social relations through and through. Beliefs are not therefore produced at a cognitive level of meaning making, but following Tarde (1880) they are engendered, often involuntarily, by the appropriation of desire by social invention.

Ephemera call for papers on special issue on Affective Capitalism

This from the organizers of the Affective Capitalism symposium in Turku last week…

Call for papers for an ephemera special issue on: Affective Capitalism

Issue Editors: Tero Karppi, Anu Laukkanen, Mona Mannevuo, Mari
Pajala, Tanja Sihvonen

This special issue aims at describing and understanding the regime of
‘affective capitalism’. Read on CFP_AffectiveCapitalism_ephemeraSI



CFP with full info this time…

5–6 June 2014
University of Turku, Finland
Keynote speakers: Melissa Gregg (Intel Labs/ISTC for Social Computing), Tony D. Sampson (University of East London)

This symposium aims at describing and understanding a regime we call affective capitalism. In cultural theory, affect is considered to be a fruitful concept in analysing how something evokes our body and mind. Affect makes us act. Affect exceeds or precedes rationality.  In our daily lives we are constantly affected by a plethora of things; our work, our friends, our surroundings, our technologies (Gregg & Seigworth 2010).

Unsurprisingly perhaps, we are seeing attempts to capture affect in different fields of contemporary culture from labour to social networks and politics. In these contexts, affect and affection are in an extensive manner organised, produced, and maintained for the needs of capitalism. Affective capitalism is lucrative, tempting and even sneaky. It merges with established therapeutic discourses and blurs the limits of intimacy at work (Ross 2003; Illouz 2007; Gregg 2011). It is both cognitive and non-cognitive (Sampson 2012); we are being evoked to act in order for companies to make profits in a market economy. Affective capitalism transforms us into assets, goods and services by appealing to our desires, needs and social relationships, or by making us act on a mere gut-feeling.

The idea of this two-day symposium is to bring together researchers and thinkers to discuss different areas of affective capitalism. We want to challenge affective capitalism on its own ground. To do this we will analyse specific examples of affective capitalism at work and map its defining factors. We are seeking new ways to understand affective capitalism through its ambivalences and complexities. At the same time, we ask how we could resist it and develop alternatives for it.

Thus, we invite papers that discuss the theme of ‘affective capitalism’ from various perspectives. The potential topics for discussion include (but are not limited to):


Art & Media

Finance & Economy

Gender & Sexuality




We invite proposals for individual papers including abstracts (250 words) and a short bio (100 words).  Proposals should be sent to affcap[a]utu.fi by 17 March 2014.

Notifications of acceptance will be sent out by 1 April 2014. We are planning to publish a peer-reviewed journal issue based on the presented papers. The symposium is free of charge.

The symposium is organised by two interconnected research groups (Capitalism and Affective labour) at the School of History, Culture and Arts Studies at the University of Turku.

Organising committee:

Tero Karppi

Anu Laukkanen

Mona Mannevuo

Mari Pajala

Tanja Sihvonen