VIRALITY

Mentioned this example in my BKM talk on Tues as an illustration of the hyperbole surrounding neuroculture. Interesting response in the Guardian by Robin McKie (science editor). So yes, more old folksy assumptions are once again “proved” by brain imaging. More of what Shulman calls fMRI phrenology perhaps?

Would be even more interesting however to find some interferences in between biological constituted and culturally inscribed viewpoints…

Read on.

Reports trumpeting basic differences between male and female brains are biological determinism at its most trivial, says the science writer of the year.