Tag Archives: viral marketing

Images from Virality – future project with artists at UEL

As part of a potential joint project between authors and artists at UEL (intended to explore how the concepts in a book like Virality might be morphed into media other than a book, or how the material below might be … Continue reading

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4 of 4 What Makes a Video Viral go Viral?

The Imperfect [Viral] Crime We might say that viral marketers try to make their Trojans out of the same kind of stuff we experience when glimpsing strange cloud formations. To be sure, the marketer must endeavor to be the trickster … Continue reading

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2 of 4 What Makes a Video Viral go Viral?

Trojan Virality The idea of idiocy is nothing new to contagion theory. In Gustave Le Bon’s The Crowd, for example, the social collectives through which contagion spread were considered to be stupider than the individual minds that compose them. To … Continue reading

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1 of 4 What Makes a Video Viral go Viral?

Idiocy and Contagion In the Guardian last week there was an interesting piece on the documentary filmmaker Jon Ronson who was seemingly duped into appearing in a video viral by Patrice Wilson, the music producer behind the Rebecca Black music … Continue reading

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