Tag Archives: Trojan

4 of 4 What Makes a Video Viral go Viral?

The Imperfect [Viral] Crime We might say that viral marketers try to make their Trojans out of the same kind of stuff we experience when glimpsing strange cloud formations. To be sure, the marketer must endeavor to be the trickster … Continue reading

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2 of 4 What Makes a Video Viral go Viral?

Trojan Virality The idea of idiocy is nothing new to contagion theory. In Gustave Le Bon’s The Crowd, for example, the social collectives through which contagion spread were considered to be stupider than the individual minds that compose them. To … Continue reading

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