Tag Archives: nonrepresentational theory

Animal Societies of Imitation

Tarde’s Animal Societies of Imitation Having watched this canary-like beluga whale doing a very bizarre bugle imitation this week reminded me of Tarde’s interest in animal societies. In the short piece below (adapted from a full article due to be … Continue reading

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Affective Contagion: Social Practices and the Problem of the Uncanny (2 of 5)

Above and Below the Threshold of Consciousness… There are, I think, a number of problems with this notion of a thick line drawn between conscious meaning making and prediscursive forces in the social field. First, it is important to stress that … Continue reading

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Affective Contagion: Social Practices and the Problem of the Uncanny (1 of 5)

The Rubbishing of Discourse… Margaret Wetherell’s new book Affect and Emotion: a New Social Science Understanding (Sage) arrived on my desk last week. Although it covers similar territory to Virality, namely affective contagion, it moves in a very different direction. … Continue reading

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