Tag: journalism

Virality Uber Alles: Universal Contagion

An interesting article exploring from a journalistic perspective “What the Fetishization of Social Media Is Costing Us All”. It makes the point that even virality has, it seems,¬†gone viral. Social media are the obsession of the media. But the “value” of going viral doesn’t matter, as long as it’s viral! Yes, good point.In a similar way I have also questioned the value of going viral, making the point that it is indeed difficult to tell apart the medium from the virus. With a nod to McLuhan and Baudrillard (without references, it must be added).