Tag Archives: Brennan

Affective Contagion: Social Practices and the Problem of the Uncanny (5 of 5)

Encountering Counter-Contagion… Wetherell’s critique of Brennan reminds me of the Durkheimian’s attack on Tarde. They called him a spiritualist. Likewise, Wetherell tries to dispel the spooky, uncanny and magical encounter with affective atmospheres by saying that it just feels as … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | 1 Comment

Affective Contagion: Social Practices and the Problem of the Uncanny (1 of 5)

The Rubbishing of Discourse… Margaret Wetherell’s new book Affect and Emotion: a New Social Science Understanding (Sage) arrived on my desk last week. Although it covers similar territory to Virality, namely affective contagion, it moves in a very different direction. … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | 2 Comments