Year: 2022

Joining Link for Affect Reader II Symposium

MS Teams link for Fri 15th July 2022 12.00-18.00 GMT

See further information on this blog…


BREAKING! OUT NOW! NEW Rizosfera RELEASE ! Click here to read the book published on the independent platform Monoskop ::


We are proud to announce the publication of Tony D Sampson’s Experience Capitalism / pdf translated in Spanish by Ana Teresa Fabbri. Tony D Sampson is a British academic author who writes about philosophies of media technology, design thinking, social and immersive user experiences and neurocultures. He has published extensively on digital media cultures, social contagion theory, neurocultures, affect philosophy, assemblage theory and social media. He is best known for his widely cited and debated academic publications on virality, network contagion and neuroculture. Ana Teresa Fabbri is an Argentinian researcher in Sociobiology, Sociocybernetics and Social Theory at University of Buenos Aires :: Ana T. Fabbri Socióloga (Facultad de Ciencias Sociales, Universidad de Buenos Aires). Lacaniana -no sin Guy Le Gaufey- “per via di levare”. Trabaja en el Instituto Nacional de Estadística y Censos (Ciudad Autónoma de Buenos Aires). Vive en Vicente López, Buenos Aires, Argentina.

New eBook “Experience Capitalism” due soon in Spanish and English

Very pleased to announce imminent publication of new Rizosfera eBook in both Spanish and English. I hope these texts will provide a glimpse into a continuing project I have tried to encapsulate under the heading of Experience Capitalism. This term stresses the importance of a political inclination toward the management and intensification of the so-called user experience. The outcome of this tendency is twofold: (a) it draws attention to a neurological-somatic shift from the management of efficient cognition (perception, attention, memory etc.), toward previously marginalized affects, feelings and emotions, and (b), necessitates a critical theory and philosophy of experience, alert to such trends in digital labour. 

The first text is taken from The Assemblage Brain: Sense Making in Neuroculture (Minnesota UP, 2016). It sets out a theoretical frame intended to trace the trajectory of Experience Capitalism from ergonomics and cognitive science toward the intensification of the collective dynamic of user experience. The second text, taken from A Sleepwalker’s Guide to Social Media (Polity, 2020), extends this critical frame by sketching out a Whiteheadian philosophy of experience. In addition to these two chapters, there is an interview with Jernej Markelj, currently based at the University of Amsterdam. This text was first published in The Journal of Media Art Study and Theory (2020) and provides a rangy discussion on contagion theory, interestingly captured in the context of the first COVID-19 lockdown. There is also a dialogue with N Katherine Hayles, initially published in Capacious: Journal for Emerging Affect Inquiry (2018). This conversation locates the Assemblage Brain thesis in a converging and diverging spiral of relation to Hayles’s Unthought: The Power of the Cognitive Unconscious (University of Chicago, 2017). We have also included some somnambulist illustrative diagrams by the artist Mikey Georgeson, extracted from A Sleepwalker’s Guide. More to follow:

Review of Robert J. Shiller, Narrative Economics

ALH Online Review, Series XXVIII 819

Robert J. Shiller, Narrative Economics: How Stories Go Viral and Drive Major Economic
Events (Princeton: Princeton University Press, 2019), 400 pp.
Reviewed by Tony D. Sampson, University of East London

© The Author 2022. Published by Oxford University Press. All rights reserved.
For permissions, please email:

Blurring Digital Media Culture special issue for MAST cfp

If you’re into the blurs between media theory and media arts practice, then you may be interested in submitting to our Blurring Digital Media Culture special issue for MAST. We’re keen to attract people already working in the blurs, cracks, in-betweens, not-in-betweens, entangled, indistinctness, and messiness of digital media cultures. Contact me to discuss.

The Affect Theory Reader II: Worldings, Tensions, Futures: A Preview Symposium

Somewhat excited about this…

Join us in east London for this special free symposium on Fri July 15th 2022 to preview The Affect Theory Reader II (Duke University Press, 2023).

About this event

Affect and Social Media/University of East London present

The Affect Theory Reader II: Worldings, Tensions, Futures

A Preview Symposium

Coming sometime in the latter half of 2023: The Affect Theory Reader II: Worldings, Tensions, Futures from Duke University Press! This event will preview work from a few of the book’s almost two dozen contributors.

The reader’s second edition promises to unsettle and reorient the futures of affect theory, to leave particular tensions and ambiguities even more gloriously unresolved, and to assemble a shimmer of inventories that refuses closure around any kind of “monoaffective imaginary” (in the words of Lauren Berlant). Let’s get uncomfortable and unlearn a lot of what has already been thought and felt by affect theory in order to imagine worldings that might open up otherwise and elsewhere. Or at least flail again, flail better.

In addition to the editors, Gregory Seigworth and Carolyn Pedwell, a full programme and schedule of speakers will be announced soon (on the Virality blog).

The event is hosted by Affect and Social Media at University Square Stratford Campus: University of East London (UEL), 1 Salway Place, London, England, E15 1NF

Registration is open:

Village Gone Viral

Received a copy of Village Gone Viral by Marit Tolo Østebø (Stanford UP, 2021). It takes on/challenges some of the Virality thesis I set out in 2012 (and a lot more), and moves it on to a fascinating context in African Studies. Highly recommended. Description below – See


In 2001, Ethiopian Television aired a documentary about a small, rural village called Awra Amba, where women ploughed, men worked in the kitchen, and so-called harmful traditional practices did not exist. The documentary radically challenged prevailing images of Ethiopia as a gender-conservative and aid-dependent place, and Awra Amba became a symbol of gender equality and sustainable development in Ethiopia and beyond.

Village Gone Viral uses the example of Awra Amba to consider the widespread circulation and use of modeling practices in an increasingly transnational and digital policy world. With a particular focus on traveling models—policy models that become “viral” through various vectors, ranging from NGOs and multilateral organizations to the Internet—Marit Tolo Østebø critically examines the hidden dimensions of models and model making. While a policy model may be presented as a “best practice,” one that can be scaled up and successfully applied to other places, the local impacts of the model paradigm are far more ambivalent—potentially increasing social inequalities, reinforcing social stratification, and concealing injustice. With this book, Østebø ultimately calls for a reflexive critical anthropology of the production, circulation, and use of models as instruments for social change.

About the author

Marit Tolo Østebø is Assistant Professor of Anthropology at the University of Florida.